How We Work

JV/M provides telemarketing, lead generation and executive appointment-setting services, and the research and collateral materials needed to support them, all designed to increase your sales and profitability. Our goal is to grow your business by getting you in the door with prospects who have a need for your products or services, and who are willing to talk with you about how you can help.

"The Pilot Program"

Most projects start with a trial, or pilot campaign. The goal of the pilot is twofold: First, we want to generate some good, qualified leads (usually 5-25 appointments for the typical pilot, depending on the product and the market,) for you – hopefully, ones that close, and ring your cash register. Second, we want to make sure that we generate those leads with an economical and scalable process – so you can realize those new revenues day after day, month after month.

The typical Pilot campaign has two parts: a Planning Phase and a Calling Phase.

The Planning Phase: Writing The Telemarketing Plan

It may just be a simple statement of goals and objectives, or it may an elaborate plan that includes research, product information, script elements and schedules, but every project starts with a Telemarketing Plan so we're all "singing from the same sheet of music." [More details...]

The Calling Phase: Implementation and Feedback

Pilot campaigns can last from a minimum of 60 hours (spread over 2-3 weeks,) to as much as 250 hours spread over three months. But we don't ramp up a process until we're sure that what we're doing works, and that it's profitable for you. And you don't end up throwing more resources than necessary at the problem until you're sure you're going to get a positive return on your investment. [More details...]

"The Ongoing Campaign"

If the pilot program is successful at generating profitable new business for you, you than have the option of continuing with it, scaling it up, or even bringing it in-house.

Next Steps: We Revise, Repeat, Ramp or Roll

The results of the pilot program tell us what to do next. Are we finding new business for you? Can you close it? Is it good business? And is it profitable?

Based on the results of the pilot, we may modify the plan and do another pilot. We may agree that it was so successful that you want to just continue it on a monthly basis, or repeat it every few months, or ramp it up and dominate the market. Or we may find that it worked, but that it's better done in-house, in which case we'll help you bring it in. Or maybe the ideal outcome is where we can continue finding lots of profitable new business for you, month after month, on an "incentivized" basis. [More details...]

Regardless of the Phase of the project, we always communicate results and status to you in a timely fashion. Our fail-safe means of communication is this Web site. On it, we post our hours, dials, contacts and appointments, as well as call details and leads or appointments every day. We can also call you whenever we find a lead, fax it to you, email it to you, or even dial in to your VPN and post the data directly into your contact management system.

We also provide you with several ways to provide us with feedback, on every lead if you'd like. Our online Contact Management System gives you nine metrics that you can use to report back to us on the quality of the lead, as well as an unlimited free-text area, that goes directly to your Project Manager and your Lead Generation Specialist. We can also call you after every appointment to find out how it went. And you can kick leads back to us automatically if there's a no-show or other problem - even if you're on the road.

Because our goal is your success. We just help you get there faster.