Market Opportunity Development

At JV/M, we wrote the book on how to make something out of nothing. (See MOD.) And the techniques we use to develop profitable market opportunities have brought literally hundreds of successful new products and services to market - including fiber optics, ISDN, On Demand Video, and more.

If you don't know where to take your business next, Market Opportunity Development can help you figure out where to invest. Sometimes aided by primary market research (however the entire exercise can easily be brainstormed,) JV/M can help you understand where the opportunities are that are going to make you money, and how to develop them.

Market Opportunity Development provides a structured analysis of prospects/customers, technologies and market needs, as well as the competitive environment, to develop profitable opportunities in new markets. It then maps out all of the necessary implementations including:

• Product Development
  • Features
  • Pricing
  • Applications
• Customer Targeting
  • Channels
  • Approaches
  • Sales Training and Management
• Marketing
  • Marketing Communications
  • Positioning
  • Collateral Material
  • Support
• And More

Despite the noise made by advocates of marketing communications firms, sales trainers, operations professionals, financial specialists and others, strategic planning is fundamentally a marketing issue. And Marketing Opportunity Development from JV/M brings all facets of the planning process together to develop a successful venture.

And it won't be guesswork.