Pricing

Outsourcing your lead generation for $25-$40 or more may seem like an expensive way to go when you can hire a telemarketer for $8 per hour, pay a call-center or offshore boiler room $15/hour, or maybe make your sales reps do their own cold-calling for "free."

But what really matters is your cost-per-lead, and your profitability.

Lead Generation Prices

A true B2B professional – an executive appointment-setter who knows how to get past gatekeepers, uncover needs, find applications, build value and set-up a successful sales opportunity – will cost you a bit more than $8/hour. Someone who really knows how to get in the door expects to make at least $40K/year in today's market, and usually much more. And just finding someone like that can take months of recruiting, and thousands of dollars for selection, training and on-boarding. And that still ignores the turnover, infrastructure and management challenges. JV/M can solve all these problems for you for 50% less – with professional B2B Lead Generation Specialists who want to grow your business, and know how to do it.

Our basic pricing gets you access to the kind of talent who can actually do the job:

Lead Generation Programs
Cold Calling	Set-Up (planning, training, etc.)	$300 - $2,000
	Implementation (TM, PM)	$25 - $45/hour 50 hour min.
Executive Appointment-Setting	Set-Up (planning, training, etc.)	$800 - $2,500
	Implementation (fulfillment, TM, PM)	$80 - $200/company

Cost-per-Lead

If you've read this far, and haven't already gone to another site, it means you know that the hourly rate is irrelevant in deciding which company to use. You know, or at least suspect, that what really matters is your cost-per-lead, and the profitability of the campaign (which is principally related to the quality and quantity of the leads, not the cost-per-hour.) Because of our experience, training and marketing skills, JV/M delivers more leads, and better quality leads - leads that close - than any other solution. Costs for typical programs are:

Cost-Per-Qualified Lead
Type	JV/M	Call Center	Advertising Direct Mail e-marketing
Industrial	$80-$125	$150-$250	$250+
Commercial	$120-$250	$200-$400	$400+
Financial Services	$150-$250	$300-$400	$500+
Professional Services	$200-$400	$400-$600	$800+
Information Technology	$250-$400	$500-$1000	$1000+

By the way, we don't offer our services on a pay-per-appointment basis because that would just get you a lot of bad leads, and we won't do that to our clients. But thinking in terms of cost-per-lead, and your ultimate profitability, is a lot better and smarter than comparing firms on the basis of price-per-hour!

Other Services

JV/M can also provide marketing solutions such as collateral material development (brochures, sales aids, etc.,) e-marketing programs (Web sites, SEO, email campaigns, etc.,) PR and advertising services; sales development services such as sales force recruiting, training, coaching, compensation planning and setting up an effective sales management function; and critical strategic planning services such as market research, development of an effective position, marketing strategy development and competitive strategy development.

Other Services
Marketing Services	CM development	$85 - $145/hour
	Program Mgt.	$55/hour
Sales Services	Training/Coaching	$1,500-$2,500/day
	Recruiting	12% + exps
Strategic Planning	Consulting	$235/hr

At JV/M, we know what works in the B2B market - how to get the attention you want and the sales you need. For more information on what's possible, and what it would cost, contact JV/M today!