Integrated Campaigns

While professional B2B telemarketing - all by itself - is the fastest, most effective and least expensive way to find new business, many companies are interested in pulling as many levers as possible. If you have other marketing programs in mind, we can help.

For example, today Social Media Marketing is popular, and many companies push their sales and marketing people to participate, often because they don't like cold calling. To be sure, while Social Media Marketing may actually increase your cost-per-lead (unless you value your time at $0/hour, see here) there are ways to do it that can leverage your resources, and multiply the impact of your telemarketing campaign. At JV/M we can show you how.

Another program that can enhance the effectiveness of your telemarketing program is PR. JV/M can help you direct the program so that you get the synergies that you're looking for. We can show you what markets to target, and what messages to push. And we can back-lever materials into your telemarketing campaign.

We can also help you integrate advertising programs, sales training programs, direct mail campaigns, trade shows and promotions so that the whole is greater than the sum of the parts. With an effective telemarketing program at the tip of the spear, having a new more hands on it can always help.

Because our objective is your success.