Generating Qualified Leads

It's one thing to have leads. But it's quite another to have qualified leads. One's a waste of time, while the other is "money in the bank." The first question is: What's the difference?

The short answer comes from your sales team: If they tell you that the leads are no good, they're probably right. But there is also a definitional question: Is a lead a name on a mailing list; or is it an appointment with a decision maker who has a need, and wants to talk with you about how you can help?

At JV/M, we think it's the latter, but click on What is a Qualified Lead? to get the bigger picture.