SWOT Analysis and Market Research

Understanding your company's strengths, weaknesses, opportunities and threats - in the context of your current market situation - is the first step on the road to success. To be clear, what you thought was a strength may not be. And where there was once opportunity, there may be nothing now. But that doesn't mean you can't prevail.

JV/M can identify your company's relevant strengths and weaknesses with an objective eye. We can do the competitive analysis that tells you where the money is going if it's not going to you. And we can conduct the market research necessary to find real opportunities - and neutralize the threats.

Market research and analysis are among the most basic tools for finding your way through, but they're almost impossible to do with in-house resources because there's simply too much bias. JV/M not only brings you objectivity, but years of experience in your markets so your strategy can be based on reality, not assumptions.

To be sure, it doesn't have to be expensive; and it's a lot cheaper than failure. Nor does it have to take a lot of time. In fact a survey that takes less than a month can make your whole year; while a strategy based on sand can ruin it unrecoverably.

If you're into "Ready-Fire-Aim," don't bother with market research. But if you like to hit what you're shooting at, call JV/M.