Choosing a Telemarketing Firm

What you get for $15-$25 per hour is NOT the same as what you get for $35 per hour. Differences in the quality of the Lead Generation Specialist, and in the methodology and approach, will have an enormous impact on the success of the campaign, and on its financial outcome. Paying less per-hour will actually cost you more in the short, and long, run. Use the model below to calculate the impact on your bottom line.

Cost Comparison Worksheet
Your Situation
Objectives	Gross Revenue Target ($) (more)
Financial Assumptions	Average Sale ($) (more)
	Average Gross Margin (%) (more)
	Average Cost per Sales Call ($) (more)
Documentation requirements	Document each contact? (more)	Check box for "yes"
Campaign Assumptions		JV/M	Other Vendor
Hourly Cost
Campaign Productivity	Expected dial rate (dials/hour, e.g. 15) (more)
	Expected contact rate (dials/contact, e.g. 6) (more)
	Expected Appointment Rate (contacts/appointment, e.g. 0.10) (more)
	Expected call duration (minutes/good call, e.g. 10) (more)
	Expected close rate (percentage of leads that close, e.g. 0.10) (more)