Lead Generation

JV/M's core offering is telemarketing, lead generation and executive appointment-setting. Our main tool is the plain-old telephone, aided in some cases by market research, email marketing, Social Media Marketing, and other promotional tools like direct mail and send-outs.

The fact is that the telephone is still the most powerful weapon in your marketing arsenal. This is because inboxes are cluttered with spam, making email marketing essentially worthless. People don't read letters that they consider to be junk mail, which is usually round-filed by the secretary anyway. Decision makers don't go to trade shows. Distributors steal your account control. And when you're networking - either in person or online - the vast majority of people you meet want to sell you something, not buy from you. So what's the point?

And while we agree that you need to create awareness, advertising (whether in print or using social media) is spectacularly expensive, and entails an enormous amount of waste. It's very time consuming. And it rarely works. And it simply can't get someone to consider your solution if they don't know that they have a need.

But the telephone is still there, whether it's on your prospect's desk, or in his pocket. And because so many sales people, including your competitors', dislike cold calling or can't do it effectively, they've essentially left the entire field open for you.

And don't believe what you hear about it not working. In the B2B space, cold-call telemarketing is the fastest, most effective, and least expensive method for generating qualified sales leads - i.e. appointments with decision makers who need your products or services, and who want to talk with you about how you can help.

People who say otherwise either can't make cold calls themselves, or they just have something else to sell. But the facts speak for themselves. Call JV/M and we'll prove it.