Lead Generation

JV/M's core offering is lead generation - primarily using the telephone, but aided in some cases by research, email, and other promotional tools like direct mail or PR.

The fact is that the telephone is still the most powerful weapon in your marketing arsenal. Inboxes are cluttered with spam, making email marketing essentially worthless. People don't read anything that they consider to be junk mail, which is usually round-filed by the secretary anyway. Decision makers don't go to trade shows. And when you're networking - either in person or online - the vast majority of people you meet want to sell you something, not buy from you; so why bother?.

And while we agree that people who don't know about you aren't going to call, advertising is spectacularly expensive, and entails an enormous amount of waste. And even then, it can't get someone to consider your solution if they don't know they have a problem. So do you really think it's worth it?

But the telephone is still there, whether it's on his desk, or in his pocket. And because so many people dislike, or can't do, teleprospecting effectively, they've essentially left the entire field open for you.

And don't believe what you hear about it not working. In the B2B space, cold-call telemarketing is the fastest, most effective, and least expensive method for generating qualified sales leads - i.e. appointments with decision makers who need your products or services, and who want to talk with you about how you can help.

People who say otherwise either can't make cold calls themselves, or they just have something else to sell. But the facts speak for themselves. Call JV/M and we'll prove it.