Penetrating the US Market

Are you a non-US company that wants to sell in the US? JV/M can help.

Just because your prices are lower than your American counterparts', it doesn't mean you're going to get in the door, or win if you do. And it isn't cultural bias that's holding you back. It's simply because the US market is highly sophisticated and very competitive. If all it took to win were low prices, that's all anyone would pitch.

In the US market, offering a lower price automatically triggers a negative reaction. People here believe that "you get what you pay for," so if the price is lower, the quality must be lower, too. And experience has borne that out. Most American buyers have been burned by cheap foreign goods, so they're wary.

The reality is, if you want to get in the door you need to lay the groundwork first - find the decision maker, uncover his needs, build value and establish credibility. Only then will your lower price be seen as a benefit.

JV/M has helped numerous companies penetrate the US market, from manufacturers to professional service firms. We know what works, and how to get you in the door. We know how to position you, and how to get you a shot at the business.

And best of all? Our approach will take the pressure off your pricing.