Your Outsourced Telemarketing Department

Do You Hate Cold-Calling?

Do you hate cold calling – not because you don't love sales, but because you haven't yet found an approach that works for you, or found one you're comfortable with? Now, everything you need to know to be successful prospecting on the telephone is brought together in one comprehensive guide. How to get past gatekeepers. How to generate qualified leads and appointments. How to uncover needs, unhook competition, overcome the "do nothing" decision, and increase your sales and your income. Using no tricks or fancy gimmicks, these are the same time-tested methods that we use to generate hundreds of qualified leads and appointments every week at JV/M.

What Can "The Most Powerful Weapon in Your Marketing Arsenal" Do For You?

Knowing how to make good cold calls can make all the difference in the world. Using the correct techniques can reduce the number of dials it takes to get a decision maker on the phone, increase the fraction of calls that result in an appointment, improve the quality of your leads, and increase your close rate, all while reducing your sell-cycle and lead time.

Preview of "The Most Powerful Weapon in Your Marketing Arsenal":  

In B2B sales, what you say in the first fifteen seconds on the phone will determine whether you get to talk with the prospect for the next three minutes. And what you say during those next three minutes will determine whether you get the appointment and, ultimately, the sale. That's what professional B2B telemarketing is all about: How to get in, and set up a successful sale.

Professional B2B telemarketing is the most cost-effective way to find new business and generate qualified sales leads and appointments. Whether you make the calls for yourself, for an outside salesperson, or have someone make the calls for you; whether you're in sales or sales management, marketing or the executive suite; understanding what professional B2B telemarketing is, how to do it and do it well, and what it can do for you and your company, is essential for success in today's competitive marketplace.

With globalization having brought hundreds of new competitors to your customer's doorstep, you have no choice but to fight back, and fight hard. You have no choice but to pick up "The Most Powerful Weapon in Your Marketing Arsenal."

According to a Vice President of a Fortune 100 Company:

"Josephson clearly distills his broad and deep sales expertise into pragmatic guidelines to execute business-to-business telemarketing. Peppered with humor, personal experiences, and insightful cases, he carefully articulates the crucial ingredients - as well as pitfalls - for this surprisingly sophisticated endeavor. This book is a must read for businesses who should use this powerful marketing tool."

Now available, "The Most Powerful Weapon in Your Marketing Arsenal" contains everything you need to know in order to prospect successfully in the B2B market. (308 pp; $49.95 plus shipping and handling; Table of Contents Read the Introduction Read an Excerpt Read the Overview More information .)

"The Most Powerful Weapon in Your Marketing Arsenal" Worksheet

If you've already read "The Most Powerful Weapon in Your Marketing Arsenal," you now know what it takes to be successful on the phones. To bring all the pieces together, and develop your own, personalized prospecting solution, use this handy "Questions for Developing Your Telemarketing Plan".

There are two versions of the Worksheet available:

• You can print out a hard-copy of the worksheet for FREE. Answer all the questions to develop an effective script on your own.
• If you would like JV/M to review your approach with you, use the editable on-line version. There is NO CHARGE for posting the information to the Web site. If you want JV/M to review your worksheet, inquire about our low, low prices for coaching and consulting.

Success in sales starts with getting in the door. With "The Most Powerful Weapon in Your Marketing Arsenal," you can do it every time.

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