The Telephone: The Most Powerful Weapon in Your Marketing Arsenal

Did you know that the simple telephone is the most powerful weapon in your marketing arsenal? (In fact, we literally wrote the book on it, which you can get at Amazon.com.) Used correctly, it can locate decision makers, get their attention, stimulate interest, and even gain their commitment to move forward in the sales process. What more do you need out of a marketing program?

The problem is that most people don't know how to use it. In fact, while there are over 2.5 million telemarketers in the country, fewer than 5% actually know how to make a good call. (When you're recruiting, would you even know what to look for?)

Professional business-to-business telemarketing is far more effective and less expensive than advertising, trade shows, direct mail, search engine optimization, or even field sales. There is simply no tool in the marketing mix that's faster, better, less risky or less expensive.

To prove it, you only need to make one phone call - to JV/M.