Warm Calling

Although simply calling a list with a good value proposition (i.e. cold calling) is usually the fastest and least expensive way to go, sometimes you have to warm things up a little to save a little time, or money. You may have to educate the prospect, you may have to unhook a competitor, or you may have to simply establish rapport before you have a chance to make your pitch. If so, that's where warm calling comes in.

To be clear, warming up the prospect should only be done if cold calling hasn't worked, or is uneconomical. It should never be the first line of attack - because it generally costs more to insert a whole extra program element into the process. But if we can reduce your cost-per-lead by doing a send-out, or inviting people to a Webinar or seminar (which almost never works,) we'll do it.

Because your success is our objective.