Professional B2B Lead Generation from JV/M:
Faster, Better and Less Expensive

Of course you know the classic line in sales: "Faster, better, cheaper: Choose any two." For as long as anyone can remember, we've heard:

• You can have it fast and cheap, but the quality will be low
• You can have high quality, and get it now; but it's going to cost you more, or
• You can have high quality and low price, but you're going to have to wait

With today's economy - and global competition - though, two-out-of-three is no longer acceptable, for you or for your vendors. And for the tools that you need to grow your business, JV/M has figured out how to deliver high quality sales leads and results to you faster and less expensively than the competition. So you can, indeed, get it faster, better and cheaper.

What Are Your Options?

If you need to increase your sales, market share or profitability, the set of tools that you have to work with is generally referred to as "the Marketing Mix" of price, product, place and promotion. You use these to create awareness in the market for your product, stimulate interest, build desire on the part of your prospects to inquire, and get them to take some action to move the sale forward. (You may remember the acronym "AIDA" - for Awareness, Interest, Desire, and Action from your marketing courses. That's the buying process over which the four P's operate.)

The set of marketing options for a business in the B2B sector typically includes the following:

Advertising Print TV Radio Internet Billboard Direct Mail Snail mail Opt-In Email Marketing Spam Trade Shows Conferences/Expert Presentations Publicity Public Relations Social Media Marketing Webinars Search Engine Optimization Blogging

Channel Partners Distributors VARs Agents and manufacturers reps Field Sales Direct Sales Networking MLM Telemarketing Inside sales Call centers Professional B2B telemarketing Promotions Premiums and ad specialties Contests and incentives Market Research Primary Research Secondary Research

The list, of course, could go on and on. And there are many sub-options and variations of each type of program. But the fact is, that of all the options that are available, only one is the fastest: From start time to the achievement of results, telemarketing has the shortest development cycle. Only one is the least risky: Professional B2B telemarketing has the lowest up-front cost and commitment, and the highest probability of success. Only one has the least waste: Professional B2B telemarketing zeroes in only on decision makers, so you don't spend money marketing to people who can't buy. Only one delivers the best quality leads because only professional B2B telemarketing can generate actual appointments. And only one has the lowest cost-per-lead and ultimate cost-per-sale: Professional B2B telemarketing from JV/M.

If two-out-of-three isn't good enough, call JV/M.